Beschreibung

1960s The idea of color.

1965 The Benetton Group is established

1970s A business model making the difference:
unique, flexible and innovative.

1980s Benetton communication campaigns: known all over the world.

1990s A global company present in 120 countries.

2000s Benetton grows with the market: over 150 million garments sold annually in around 5,500 contemporary stores.